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onds Serving breakfast, lunch and dinner. FREE drink or tap beer with ticket stub atter game. 3 blocks south of the Arena on the comer of Western and Burnside. Food S. Drink Co • twos, nom the Arena on Rosse ∎I l sports action Catch all the loca on the big screen TV • GREA1' STEAKS • FINES-I-PRIMLEL SRIB SIOUX FA • HAPPY1-kOUR NIGI-aLs? • SMALL MEETING AV AIL ROOMS BLE nd Drink Free with Augie Ticket Stub gar, dou,.14 OPEN 7 DAYS A WEED These three advertisements have appeared in this fall's football programs. The ads promote the use of alcohol and are in violation of the Augustana Publication Board's alcohol advertising policy. Luck Augie Vikings Catch all th ENANIGAN's PUI3 Empire 4111 e action of College and NFL Games OPEN * Full Menu * SUNDAYS Daily Drink * Carry Out Food Ord Specials Home of ers the S onday Night Football Specials coreboaut our rd Check o 24 hour $ports Join us _ _ _ _ _ _ _ after the game - any and enjoy game $1.00 off tZ St 00 0 Any F FF Your First Pitcher Of Beer coupon Good Lin,/ No, Ood purchase Or G00 Briefly Community service program to be held The department of business administration along with the small business administration will present a community service program entitled; "Change: Forces shaping our future". The program will take place Monday, Nov. 5 at 7 p.m. in the Morrison Commons. Participants in the program will include Dr. Gundar King, Dean of the school of business administration at Pacific Lutheran University, Augustana professors Dr. Greg Danford and Dr. Joe Dondelinger and Marquette National Bank vice president Kathy Thorson. Study Abroad in Latin America A representative from Augsburg College's Center for Global Education will be in the Commons concourse Friday, Oct. 26 from 9:30 a.m. to 2 p.m. Augsburg coordinates three programs in Mexico and Central America: Women and Development: Latin American Perspectives, Social Policy and Human Services in Latin America and Program in Global Community. All of the programs have an orientation at the United States/Mexico border, intensive Spanish language study, travel and study in Central America, homestays, and community living at the Augsburg study center in Cuernavaca. Part time jobs available If your are interested in finding a part time job check out the job listings located in the Financial Aid Office in the lower level of the Administration building. Index Editorial 2 Campus 3&8 Lifestyle 4&5 Sports 6&7 THE Augustana Mirror OCTOBER 25, 1990 SIOUX FALLS, S.D., VOL. 74, NO. 7 A look at Augustana's alcoho advertising policy by BRIAN WILSNACK staff writer It is October 1988. A student picks up a copy of the Augustana Mirror and flips casually through the newspaper. Something catches his eye. The student turns back a page to glance over a ten-inch ad for Doc & Eddy's, a local drinking establishment. Below a photo of Spanky, Alfalfa and various other members of "Our gang," stands in bold letters, "Bait Bucket Nite: . Bring the whole gang! Bring in your favorite bait bucket or any container (24 oz. capacity) and we'll fill it with Barley Malt for $1!" Three ads of this type appear in this particular issue, each taking up half the page, using such famous faces as Marilyn Monroe and Frankenstein to attract readers. These advertisements caused quite a stir on campus in 1988, prompting the Augustana Publications Board and the administration to construct a new alcohol advertisement police, which is still in effect today. "We had an (alcohol advertisement) policy in the early '80s," said Jim Bies, Dean of Student Services, "but a lot of (the regulations) were ambiguous." The new alcohol advertisement policy has six major guidelines. First and perhaps most important, the advertisement's main purpose could not be to sell alcoholic beverages. That brought up an interesting question: How can a drinking establishment advertise without promoting the sale of alcohol? Because of its vagueness, this guideline became a main cause of the controversy. If the guideline is questioned, the Publication Board makes the final call in the decisions. For example, with the current policy, the board might reject the slogan "Come enjoy a beer at our establishment" for a newspaper ad, and may instead suggest "Come enjoy yourself at our establishment" as a possible alternative. An ad cannot show drinking as a possible solution to personal problems or as a necessity to be popular or intelligent. The ad must not encourage drinking in quantity or frequency (such as "Drown Night") nor should prices be listed for alcoholic beverages. The fourth guideline state these rules do not simply apply only to the campus newspaper, but to all Augustana publications, including brochures and athletic programs. The ads are not allowed to display the name of any particular company (Budweiser, Coors, etc.), except in cases were the company is providing a public service announcement. Therefore, Coors could have its name associated with a "Don't Drink and Drive" advertisement. The final guideline passes the responsibility to follow all of the guidelines to the editors of the publication. The editors, in turn, look to the Publications Board for the final decision. After the policy was passed in December 1988, the Publications Board discovered a contradiction and brought it to Bies. The Augustana football and basketball programs had display ads for various drinking establishments in Sioux Falls. The fact that athletic programs seemed to be exempt from the guidelines caused some problems. Alicia Thiele, who not only edited the Mirror in the fall of 1988, but was also a member of the Publications Board said, "The administration was on our backs even though some of the ads in the athletic programs were worse." The 1988-90 athletic programs had not only advertised the drinking establishments but included keg prices, daily specials and often questionable pictures. In one such picture, several bottles of beer sat in an ice-filled barrel, which bore a sign reading: "Beer is good food." "I was really embarrassed about the ads," Bies said. "It was a double standard and we shouldn't have allowed it, but we didn't know." Over the next two years, the alcohol ads in the athletic programs were changed, but certain problems still remain. For example, in the 1990 football program, at least two of the ads offer discounts for buying beer. In the football program, Shenanigan's Pub offers a coupon for a dollar off any food purchase or the first pitcher of beer. Jono's, another drinking establishment, offers a "free drink or tap beer with a ticket stub." While the Mirror has been currently running ads for the Madhatter Pub, these ads follow the guidelines and advertise "many specials designed for the student on a budget." This ad does not mention alcoholic beverages, nor does it encourage excessive drinking. Advertisements for establishments such as the Madhatter Pub and Shenanigan's Pub provide Augustana publications with much needed revenue, but in' certain cases need to be re-worked. Thiele disagrees with the present guidelines. "When you really look at it, 40 percent of the student body is of legal (drinking) age," Thiele said. "I really think that's a significant enough number to run the ads." Currently, the Publications Board is reviewing the alcohol advertisements which appeared in the football programs. "I was really embarrassed about the ads. It was a double standard and we shouldn't have allowed it, but we didn't know." -- Jim Bies
Object Description
Title | Mirror - October 25, 1990 |
Subject (LC) | Augustana College (Sioux Falls, S.D.)--Students--Newspapers |
Type | Newspaper |
Date | 1990-10-25 |
Publishing agency | Augustana College, Sioux Falls, SD, USA |
Rights | This image may not be reproduced without the express written consent of Augustana University, Sioux Falls, South Dakota, USA. |
Medium | Text |
Format - Digital | |
Language | English |
Collection | Augustana Newspapers |
Contributing Institution | Mikkelsen Library, Augustana University |
Description
Title | Page 1 |
Type | Newspaper |
Date | 1990-10-25 |
Text | onds Serving breakfast, lunch and dinner. FREE drink or tap beer with ticket stub atter game. 3 blocks south of the Arena on the comer of Western and Burnside. Food S. Drink Co • twos, nom the Arena on Rosse ∎I l sports action Catch all the loca on the big screen TV • GREA1' STEAKS • FINES-I-PRIMLEL SRIB SIOUX FA • HAPPY1-kOUR NIGI-aLs? • SMALL MEETING AV AIL ROOMS BLE nd Drink Free with Augie Ticket Stub gar, dou,.14 OPEN 7 DAYS A WEED These three advertisements have appeared in this fall's football programs. The ads promote the use of alcohol and are in violation of the Augustana Publication Board's alcohol advertising policy. Luck Augie Vikings Catch all th ENANIGAN's PUI3 Empire 4111 e action of College and NFL Games OPEN * Full Menu * SUNDAYS Daily Drink * Carry Out Food Ord Specials Home of ers the S onday Night Football Specials coreboaut our rd Check o 24 hour $ports Join us _ _ _ _ _ _ _ after the game - any and enjoy game $1.00 off tZ St 00 0 Any F FF Your First Pitcher Of Beer coupon Good Lin,/ No, Ood purchase Or G00 Briefly Community service program to be held The department of business administration along with the small business administration will present a community service program entitled; "Change: Forces shaping our future". The program will take place Monday, Nov. 5 at 7 p.m. in the Morrison Commons. Participants in the program will include Dr. Gundar King, Dean of the school of business administration at Pacific Lutheran University, Augustana professors Dr. Greg Danford and Dr. Joe Dondelinger and Marquette National Bank vice president Kathy Thorson. Study Abroad in Latin America A representative from Augsburg College's Center for Global Education will be in the Commons concourse Friday, Oct. 26 from 9:30 a.m. to 2 p.m. Augsburg coordinates three programs in Mexico and Central America: Women and Development: Latin American Perspectives, Social Policy and Human Services in Latin America and Program in Global Community. All of the programs have an orientation at the United States/Mexico border, intensive Spanish language study, travel and study in Central America, homestays, and community living at the Augsburg study center in Cuernavaca. Part time jobs available If your are interested in finding a part time job check out the job listings located in the Financial Aid Office in the lower level of the Administration building. Index Editorial 2 Campus 3&8 Lifestyle 4&5 Sports 6&7 THE Augustana Mirror OCTOBER 25, 1990 SIOUX FALLS, S.D., VOL. 74, NO. 7 A look at Augustana's alcoho advertising policy by BRIAN WILSNACK staff writer It is October 1988. A student picks up a copy of the Augustana Mirror and flips casually through the newspaper. Something catches his eye. The student turns back a page to glance over a ten-inch ad for Doc & Eddy's, a local drinking establishment. Below a photo of Spanky, Alfalfa and various other members of "Our gang," stands in bold letters, "Bait Bucket Nite: . Bring the whole gang! Bring in your favorite bait bucket or any container (24 oz. capacity) and we'll fill it with Barley Malt for $1!" Three ads of this type appear in this particular issue, each taking up half the page, using such famous faces as Marilyn Monroe and Frankenstein to attract readers. These advertisements caused quite a stir on campus in 1988, prompting the Augustana Publications Board and the administration to construct a new alcohol advertisement police, which is still in effect today. "We had an (alcohol advertisement) policy in the early '80s," said Jim Bies, Dean of Student Services, "but a lot of (the regulations) were ambiguous." The new alcohol advertisement policy has six major guidelines. First and perhaps most important, the advertisement's main purpose could not be to sell alcoholic beverages. That brought up an interesting question: How can a drinking establishment advertise without promoting the sale of alcohol? Because of its vagueness, this guideline became a main cause of the controversy. If the guideline is questioned, the Publication Board makes the final call in the decisions. For example, with the current policy, the board might reject the slogan "Come enjoy a beer at our establishment" for a newspaper ad, and may instead suggest "Come enjoy yourself at our establishment" as a possible alternative. An ad cannot show drinking as a possible solution to personal problems or as a necessity to be popular or intelligent. The ad must not encourage drinking in quantity or frequency (such as "Drown Night") nor should prices be listed for alcoholic beverages. The fourth guideline state these rules do not simply apply only to the campus newspaper, but to all Augustana publications, including brochures and athletic programs. The ads are not allowed to display the name of any particular company (Budweiser, Coors, etc.), except in cases were the company is providing a public service announcement. Therefore, Coors could have its name associated with a "Don't Drink and Drive" advertisement. The final guideline passes the responsibility to follow all of the guidelines to the editors of the publication. The editors, in turn, look to the Publications Board for the final decision. After the policy was passed in December 1988, the Publications Board discovered a contradiction and brought it to Bies. The Augustana football and basketball programs had display ads for various drinking establishments in Sioux Falls. The fact that athletic programs seemed to be exempt from the guidelines caused some problems. Alicia Thiele, who not only edited the Mirror in the fall of 1988, but was also a member of the Publications Board said, "The administration was on our backs even though some of the ads in the athletic programs were worse." The 1988-90 athletic programs had not only advertised the drinking establishments but included keg prices, daily specials and often questionable pictures. In one such picture, several bottles of beer sat in an ice-filled barrel, which bore a sign reading: "Beer is good food." "I was really embarrassed about the ads," Bies said. "It was a double standard and we shouldn't have allowed it, but we didn't know." Over the next two years, the alcohol ads in the athletic programs were changed, but certain problems still remain. For example, in the 1990 football program, at least two of the ads offer discounts for buying beer. In the football program, Shenanigan's Pub offers a coupon for a dollar off any food purchase or the first pitcher of beer. Jono's, another drinking establishment, offers a "free drink or tap beer with a ticket stub." While the Mirror has been currently running ads for the Madhatter Pub, these ads follow the guidelines and advertise "many specials designed for the student on a budget." This ad does not mention alcoholic beverages, nor does it encourage excessive drinking. Advertisements for establishments such as the Madhatter Pub and Shenanigan's Pub provide Augustana publications with much needed revenue, but in' certain cases need to be re-worked. Thiele disagrees with the present guidelines. "When you really look at it, 40 percent of the student body is of legal (drinking) age," Thiele said. "I really think that's a significant enough number to run the ads." Currently, the Publications Board is reviewing the alcohol advertisements which appeared in the football programs. "I was really embarrassed about the ads. It was a double standard and we shouldn't have allowed it, but we didn't know." -- Jim Bies |
Collection | Augustana Newspapers |
Contributing Institution | Mikkelsen Library, Augustana University |